Description

Help students keep in step with a constantly changing global business environment with updated content in the Interactive Textbook. New and updated real-world examples reflect current business activity and practice. Included in this edition are disruptive businesses such as Airbnb and Netflix, and new ways of starting and running a business, such as crowd funding, that are having an impact on the business operations of a range of industries. This helps students apply theory to current business practices. A new, integrated, whole-year case study for Year 12 covers all aspects of the Domino’s pizza business in Australia. With technological innovations in progress, and recent media discussion around the franchisee system, this business provides an excellent opportunity for students to explore the topics of the syllabus in a real-world context. Additionally, the Virgin Australia case study is available on Cambridge GO with ongoing updates to financial data. Superior Year 12 exam preparation support includes comprehensive end-of-chapter material, exam-style questions, and revision tasks for every topic.